The SF Chronicle has a weekly series called Sound Off where they ask 3 Bay Area Realtors a question about the marketplace and they each give an answer. Today was my turn–3/14/14

Q: Sound Off: What finishes or designs do you see in the homes you sell?

A: As a listing agent, I feel that my primary objective is to sell my clients’ home for the best price and on the best terms possible. That means understanding the demographics and mind-set of the most likely buyers for each property.

Most of properties I’ve been listing lately appeal to urban buyers who want great access to amenities, transit, schools, parks, etc. The aesthetic of their home is clean, modern and friendly – more casual than in other times, but chic.

Consequently, as we prepare these listings for sale, I am recommending clean white paint with pops of color, stagers who use modern, simple design elements and furniture that isn’t fussy. We update kitchen counters with quartz and butcher-block, use white subway tiles for back-splashes, and clean, stainless appliances. The days of insisting on cherry wood and granite are over. Such examples of this style are visible with a recent listing of mine. Visit www.261mather.com to see.

Corey Weinstein,

(510) 708-0789, corey@orangedoorproperties.com